WHY I CREATED THIS MOVEMENT
I created I AM The Colour of Beautiful GLOBAL Movement because I know what it feels like to live in a world that does not always honor the richness of our skin or the truth of our stories. I know the ache of hearing words that were meant to make you small. I know the quiet exhaustion of shrinking yourself to fit into places that were never built for the fullness of your shine.
For years, I carried questions that were never answered and wounds that were never named. And yet, somewhere inside, God whispered a different truth — that beauty was never meant to be defined by proximity to whiteness, that worth was never meant to be negotiated, and that our reflection was never meant to be a battleground.
This movement was born from that whisper.
It was born from the stories I’ve lived.
From the women I’ve met.
From the tears, the resilience, the laughter, and the brilliance of dark-skinned Black women who have had to fight just to see themselves clearly.
I created this movement because our daughters deserve better.
Because our mothers carry stories they were never allowed to tell.
Because we are still healing from language that was never ours to keep.
And because I believe, with every fiber of my being, that when a Black woman finally sees her beauty — truly, unapologetically, spiritually — she becomes a force that transforms everything around her.
The Colour of Beautiful is my offering.
A sanctuary.
A mirror.
A reclamation.
An invitation for every dark-skinned woman to step into the truth she has always deserved:
You are beautiful. You are worthy. You are whole. And your reflection is sacred.
Our BRAND STORY — A Narrative Journey
Every movement begins with a moment — a moment when something in your spirit refuses to stay silent.
For me, that moment began in childhood, standing in front of a mirror that did not yet know how to love me back.
Growing up dark-skinned in a world shaped by colorism meant learning to navigate the soft wounds no one talked about. The comments said in passing. The comparisons whispered too loudly. The compliments wrapped in insult. Beauty, it seemed, was always assigned to someone else.
But even then, storytelling found me.
I wrote to breathe.
I created worlds where girls who looked like me were powerful, desired, seen.
And I learned early that stories could heal places the world had broken.
Years later, that calling rose again — this time through film, poetry, and performance. When I released Who Told You Your Black Is Not Beautiful?, I watched women weep not because they were broken, but because they were finally seen. Their stories sounded like mine. Their silence felt familiar. Their desire to reclaim themselves was holy.
That moment became the seed.
From it grew a vision far bigger than a single film — a vision of a global movement, a sanctuary, a creative home where Black women could breathe, unravel, remember, and rise.
Today, The Colour of Beautiful stands as a tapestry woven from all those moments:
the girl who longed to see herself,
the woman who vowed to heal,
and the creator who understood that storytelling is sacred work.
Our films spark awakening.
Our workshops guide transformation.
Our digital art affirms what the world tried to erase.
And our Crowned Collective community carries women from reflection to reclamation.
This brand is not built from marketing strategy — it is built from lived truth.
From the journeys of our mothers.
From the brilliance of our daughters.
From the collective rise of women who refuse to hide their light any longer.
The Colour of Beautiful is a promise:
that the stories of dark-skinned Black women will not only be told —
they will be honored.
They will be celebrated.
They will be held as sacred.
This is our journey.
This is our healing.
This is our reclamation.
And we are just getting started.
MEET THE FOUNDER & CEO
Dr. Karen Moore is a filmmaker, poet, and visionary storyteller committed to helping dark-skinned Black women reclaim their identity, self-worth, and beauty in a world shaped by skin-tone bias. As the founder of The Colour of Beautiful Global Movement, she creates healing-centered spaces where Black women feel seen, uplifted, and spiritually affirmed.
Her work spans film, spoken word, digital art, and transformational workshops — all rooted in her belief that storytelling is a sacred pathway to healing. Through her films, including Who Told You Your Black Is Not Beautiful? and Blues Born of Fire, Karen has sparked powerful conversations around beauty, belonging, and the lived experiences of Black women.
Known for her authenticity and her heart for community, Karen uses her creative gifts and personal journey to guide women toward radical self-love and liberation. Her mission is simple yet profound: to remind every Black woman that she is already beautiful, already worthy, and already whole — exactly as she is.
